From a Niche to Billion-Dollar Brand: A Lesson in Distinctiveness from Aesop
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Aesop, recently acquired by L’Oreal for US$2.5 billion ($3.7 billion), is an example of a brand that has achieved exceptional (and profitable) growth in a competitive category.
From a Niche to Billion-Dollar Brand: A Lesson in Distinctiveness from Aesop
From a Niche to Billion-Dollar Brand: A…
From a Niche to Billion-Dollar Brand: A Lesson in Distinctiveness from Aesop
Aesop, recently acquired by L’Oreal for US$2.5 billion ($3.7 billion), is an example of a brand that has achieved exceptional (and profitable) growth in a competitive category.