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A Guide to Effective Brand Measurement
While brand marketing has many variables at play, it is possible to build your brand while holding your investment accountable.
Oct 16, 2023
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Emma Sharley
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Bridging Brand to Growth
A Guide to Effective Brand Measurement
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September 2023
Summary: How Brands Grow (Part 2) by Jenni Romaniuk and Byron Sharp
How Brands Grow (Part 2), authored by Jenni Romaniuk and Byron Sharp from the Ehrenberg-Bass Institute, builds on the first book’s theories about brand…
Sep 7, 2023
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Emma Sharley
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Bridging Brand to Growth
Summary: How Brands Grow (Part 2) by Jenni Romaniuk and Byron Sharp
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Summary: How Brands Grow by Byron Sharp
Since 2010, Byron Sharp’s book “How Brands Grow” has become a key reference in marketing.
Sep 1, 2023
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Emma Sharley
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Bridging Brand to Growth
Summary: How Brands Grow by Byron Sharp
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August 2023
The Familiarity Effect: How Brand Recognition Drives Growth
Ever stood in a supermarket aisle, overwhelmed by choices, only to end up selecting a brand you know?
Aug 17, 2023
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Emma Sharley
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Bridging Brand to Growth
The Familiarity Effect: How Brand Recognition Drives Growth
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June 2023
Why Brand Diagnosis Must Come Before Brand Strategy
How can you solve a problem if you don’t fully understand it?
Jun 15, 2023
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Emma Sharley
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Bridging Brand to Growth
Why Brand Diagnosis Must Come Before Brand Strategy
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A New Narrative for Brand: Building Commercial Resilience
Brand has a 'brand' problem, due to uncertainty about its really commercial influence.
Jun 8, 2023
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Emma Sharley
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Bridging Brand to Growth
A New Narrative for Brand: Building Commercial Resilience
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May 2023
From a Niche to Billion-Dollar Brand: A Lesson in Distinctiveness from Aesop
Aesop, recently acquired by L’Oreal for US$2.5 billion ($3.7 billion), is an example of a brand that has achieved exceptional (and profitable) growth in…
May 1, 2023
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Emma Sharley
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Bridging Brand to Growth
From a Niche to Billion-Dollar Brand: A Lesson in Distinctiveness from Aesop
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