Bridging Brand to Growth

A Guide to Effective Brand Measurement

While brand marketing has many variables at play, it is possible to build your brand while holding your investment accountable.

Oct 16, 2023 • 

Emma Sharley

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September 2023

Summary: How Brands Grow (Part 2) by Jenni Romaniuk and Byron Sharp

How Brands Grow (Part 2), authored by Jenni Romaniuk and Byron Sharp from the Ehrenberg-Bass Institute, builds on the first book’s theories about brand…

Sep 7, 2023 • 

Emma Sharley

Summary: How Brands Grow by Byron Sharp

Since 2010, Byron Sharp’s book “How Brands Grow” has become a key reference in marketing.

Sep 1, 2023 • 

Emma Sharley

August 2023

The Familiarity Effect: How Brand Recognition Drives Growth

Ever stood in a supermarket aisle, overwhelmed by choices, only to end up selecting a brand you know?

Aug 17, 2023 • 

Emma Sharley

June 2023

Why Brand Diagnosis Must Come Before Brand Strategy

How can you solve a problem if you don’t fully understand it?

Jun 15, 2023 • 

Emma Sharley

A New Narrative for Brand: Building Commercial Resilience

Brand has a 'brand' problem, due to uncertainty about its really commercial influence.

Jun 8, 2023 • 

Emma Sharley

May 2023

From a Niche to Billion-Dollar Brand: A Lesson in Distinctiveness from Aesop

Aesop, recently acquired by L’Oreal for US$2.5 billion ($3.7 billion), is an example of a brand that has achieved exceptional (and profitable) growth in…

May 1, 2023 • 

Emma Sharley